About Katy Arnold Analytics

An independent digital analytics and tracking expert working with businesses to enhance their tracking capabilities.

With almost 9 years of experience across agencies, in-house teams, and freelancing, helping clients translate business needs into the world of web strategy, tracking, and analytics is what I do best.

Covering GA4, GTM, Meta, Google Ads, Adobe Analytics, Semrush, Ahrefs, Optimizely, and more, through tracking audits, GA4/GTM/Google Consent Mode implementations, SEO projects, Performance Marketing experimentation, and detailed technical documentation for future-proofing your processes, you’ll gain actionable insights from our work together, consistently.