Katy Arnold Analytics
Analytics | SEO | Tracking | Measurement |
Analytics | SEO | Tracking | Measurement |
Hi, I’m Katy.
An independent Digital Analytics Consultant helping brands advance their digital marketing, tracking, and reporting. GA4, GTM, Meta, Google Ads, Adobe Analytics, Semrush, Ahrefs, and Optimizely - expertly set-up and maintained, leaving you with enhanced data for more intelligent insights.
Consultancy Services
Tracking and analytics audits
Whether an audit of your entire digital ecosystem or an in-depth audit of an individual platform, you'll receive a clear and detailed report of what you're currently tracking correctly, what's broken or missing, and where improvements can be made, in order of priority. Platforms include GA4, GTM, Meta Ads, Google Ads, Hotjar, Clarity, and more.
Custom Google Tag Manager setups
Alongside a bespoke Google Tag Manager setup, you'll gain a comprehensive measurement strategy and framework to futureproof end-to-end user journey tracking. To make your data go even further, the setup will integrate with all your relevant first- and third-party advertising and analytics platforms, ensuring you have all the right data in all the right places.
Performance Marketing and CRO
Together we can work on digital campaign strategy and execution, bidding and creative optimisation, experimentation of every kind (AB, CRO, incremental, and multivariate testing). All projects will include post-campaign analysis, reporting, and feedback for future campaigns. PPC, programmatic, and email marketing campaigns across Meta, Google Ads, TikTok, and Optimizely.
Consent Mode v2 and CMP integrations
Google Consent Mode implementations for your website and app - compatible with Onetrust, Cookiebot, and custom-built consent banner solutions. Comprehensive testing is part of the package, meaning all of the data points you capture will be accurate, compliant, and controlled by the user.
Search Engine Optimisation (SEO)
Covering both technical and content SEO, conducting a site audit will give you a clear picture of your site’s health and search visibility, and will include competitor and keyword analysis, backlink profiling, AEO/GEO optimisation, and more. With search algorithms and user behaviours constantly changing, you’ll also receive ongoing reporting and monitoring to ensure top SERP listings and LLM citations.
Ongoing analytics support
If you’re agency or in-house, together we can develop a retainer system that makes sense. Establishing an ongoing relationship means we can work on the big-picture projects as well as the day-to-day tracking tasks, with a real mix-match of scopes. Recurring measurement reviews, conversion tracking implementations, technical documentation, workshops & training sessions; the possibilities really are endless.
Let’s collaborate
Digital and Creative Agencies
I act as the digital analytics and tracking expert from the get-go. Whether delivering tracking best practice workshops to clients or creating dataLayer update documentation for the DevOps team, I can assist wherever your priorities are and resources aren’t.
Marketing and Strategy teams
Ensuring your digital advertising and performance marketing campaigns are tracked accurately, consistently, and compliantly. Collaboration is key, and together we’ll ensure key business decisions are made from robust and reliable data points, that can inform all future campaign strategies.
Small business owners
Being a small business owner means you’re likely already a Founder and CEO, PR and Brand Manager, Accountant, Community Liaison Officer, and much more. Let me tackle your website health and online presence, so you can focus on running your business.
Contact Me
Whether you already know what help you need or if you just fancy a chat to explore your options, drop me a line and we can elevate your tracking together.
